Hutch

Booking and client data management for the pet industry

Booking, care, and client management software for exotic-pet boarding businesses.

Saw the problem

Exotic-pet boarding businesses were running on software built for dogs and cats, or on email, phone, and Facebook.

Did the research

I interviewed 20 boarding businesses and mapped 90 rabbit-only organizations across the US, Canada, the UK, and Europe to understand how they actually book, care, and get paid.

Drafted the solution

One platform any boarder can run under their own brand: booking, care, clients, and payment in one place, with the paperwork that kept coming up built in.

Deployed it

A live product running a real boarding business's bookings and payments, plus a demo any prospect can try.