BE Labs

An AI in HR tool for feedback and performance conversations

Research, strategy, and design work for a client building an AI tool for workplace feedback.

Saw the problem

Feedback inside companies wasn't reaching the people who needed it. Problems surfaced late, in quarterly reports and reviews, if they surfaced at all.

Did the research

User research and process analysis across 180 inputs, plus a market study of more than 200 AI tools, to find where feedback was getting lost.

Drafted the solution

Research, strategy, and design for an AI in HR tool built around the points where the feedback was breaking down.

Deployed it

Delivered to the client as research, strategy, and design direction.